Fashion
MCM president Sabine Brunner on ‘mavericks’, marketing and the metaverse
'Modern Creation Munich' - that's what MCM once stood for when the fashion brand was founded in 1976. But how do you guarantee that creations always remain modern and how do you manage the balancing act between tradition and innovation for a new generation of luxury customers? These are all questions that Sabine Brunner was confronted with when...
Fashion
Tracing a trend: Serving Tenniscore with TikTok, Miu Miu and Zendaya
What began as a TikTok micro trend, (#tenniscore has over 2.8M views) has blossomed into a multi-million-dollar retail success story. ‘Tennis Core’ can be described as a fusion of tennis players’ aesthetics and everyday looks. It's a perfect collaboration of modern leisure fashion and nostalgia. As reported in an article in The Guardian, “a...