People

Frédéric Malle is exiting his fragrance brand Editions de Parfums

Fragrance purveyor Frédéric Malle is exiting his brand Editions de Parfums Frédéric Malle by the end of June 2024. A pioneer of niche perfumes, Mr. Malle began his brand a quarter of a century ago, collaborating with designers such as Dries Van Noten and Acne to create sensory art, referring to perfume as “the mirror of your soul.” Not a...

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Culture

Milan Design Week is dominated by fashion takeovers

Milan's annual Salone del Mobile furniture and interiors fair has transformed into the premier global design destination. Against the vibrant backdrop of Italy's fashion capital, a plethora of brands and retailers across the design spectrum offer unparalleled experiences, collaborations, activations, events, and, of course, soirées, transforming...

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Business

Case law: How protected is a brand in the metaverse?

In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...

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Business

Veesual raises 7.5 million US dollars and announces US expansion

Veesual, the Paris-based AI-powered virtual try-on platform for the fashion industry, has closed a 7.5 million US dollar seed round led by AVP (AXA Venture Partners) and Techstars. The investment will accelerate the company's plan to expand into the US market by opening its first US-based office in New York in 2025, recruiting senior US talent,...

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