• Home
  • V1
  • Apparel
  • Allen Solly launches new brand identity

Allen Solly launches new brand identity

By FashionUnited

loading...

Scroll down to read more

After introducing the “Friday dressing’ and gaining popularity,

Madura Fashions promoted menswear brand Allen Solly launched its new brand identity hoping to give the brand a ‘contemporary’ image and increase sales. As its new brand mark, Allen Solly has adopted a contemporary version of the Stag.

The brand’s new look and logo are being represented across various touch points like product, advertising and communication. Also, the Stag will be integrated into the new retail identity. The new mnemonic was first seen in their Coat of Arms. It featured elements such as the Allen Solly Monogram, the Ram and the Stag, elements that represented the culture of the company and its products. “The Ram was symbolic of the English wool industry and Allen Solly’s place within it while the Stag was representative of the city of Nottingham, wherein lays the brand roots,” the company said in an official statement.

Sooraj Bhat, Brand Head, Allen Solly said that the new brand identity will give the brand heritage value and at the same time ensure its ‘Friday dressing’ image. Recently, the company claimed that Allen Solly is posting strong double digit same store growths. Adding further Bhat said that the new identity embodies brand values of ‘Freedom’ and ‘Effortlessness’ to the core and over a period of time will become a signature for Allen Solly.

The brand had launched the concept of ‘Friday dressing’ almost two decades ago attempting to cut through the clutter in the premium ready-made menswear segment with its casual office wear positioning. It targets young professionals/entrepreneurs who are ahead of the curve, experimentative and believe in looking distinct. Allen Solly and Van Heusen are among the brands under the Madura Fashion & Lifestyle portfolio.







Allen Solly