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Tuesday, 31 August 2010 |
Allen Solly recently launched its new look exclusive outlet at
Thiruvantahpuram. Spread over 2,500 sq. ft. the store has an eclectic collection of the brand’s latest offerings. The store has an international appeal, with exquisite fixtures. Allen Solly has always believed in breaking conventions and of late, the brand has given a young and a casual feel to its product range.
Over the years, Allen Solly has grown about three times in the south especially in Kerala, Tamil Nadu and Andhra Pradesh. The past three years has seen a 25 per cent growth in Kerala alone. In the process of making itself a young and exciting brand, Allen Solly is undergoing a paradigm shift that is clearly visible even in its ads nowadays. It’s among the few apparel brands that is doing multimedia campaigns. It’s renovating its showrooms to reflect the new young, vibrant identity. The new store in Thiruvantahpuram displays this in totality. The brand has done two or three similar stores in Bangalore and a couple of stores in Delhi. They now plan to move to Mumbai with the new look stores. By the end of the year, most stores will don a sporting new look. |
