Allen Solly’s website wins award

Thursday, 30 June 2011

Allen Solly the well known apparel brand has won an award for its website from the Indian Digital Media Awards (IDMA). BC Web Wise, the makers of the Allen Solly website have won ‘Silver’ for Allen Solly in the Best Website-Product category. The awards are given on the basis of creativity, innovation and effectiveness across the ever-growing digital media industry in India by members of the jury. The awards are organized by Exchange4media group, a leading web and print publication company, based in Mumbai and Delhi. Brand head of Allen Solly, Sooraj Bhatt says that with more than 30 million Indians on Facebook, internet penetration is fast growing to be a medium to reckon with where branding and marketing are concerned. The brand is continually exploring new ways by which they can provide world-class content to customers through social media, and new content and distribution platforms have been a huge focus of their efforts.

Meanwhile the brand recently launched a new range of denim with exciting designs and styles, which they can never get enough of. The low-rise denim conveys attitude and style. The longer inseam lengthens the leg and accommodates high heels. The mid-waist straight-fit collection has stylized brass buttons, zippers and rivets. The mid-rise slim-fit line includes the classic skinny and ruche styles. In addition there are pleated denim harem pants, capris and jeggings.