Anita’s makes a difference

Wednesday, 02 June 2010

Fashion designer Anita Dongre has partnered with NGO Shop for Change Fair Trade to launch a new

range of western wear for the summer. The collection is made from 100 per cent Shop for Change Fair Trade certified cotton. Anita’s latest summer collection is a mixed bag of light and summery dresses, shirts and tops in 21 vibrant and colorful designs. This unique collection is available across all 16 AND stores and at select Shoppers Stop, Central, Lifestyle, and Pantaloons stores.
Experts say they are hopeful more designers will join in supporting fair trade. Anita Dongre is pioneering the fair trade movement in India as the first fashion designer to launch an entire range of garments made from Shop for Change Fair Trade certified cotton. Through this association, AND and Shop for Change guarantee that the farming families behind the products received a fair deal for their hard work they put in.