Arvind launches ready-to-stitch denim

The country’s largest denim producer Arvind Mills has launched

a new collection of ready-to-stitch fabrics under the brand Arvind Intellifabrix. It’s available in two categories, denim chinos and denim jeans. Initially, these fabrics with an entry level price of Rs 299 will be available in two cities of Gujarat through Arvind’s distribution and retail channel network. Later, they will be launched in Kolkata and south India.

Both the ranges are available in two different packages: 1.3 meters RTS pack and the fabric roll; and have 100 different shades, weaves and textures. Compared to conventional denims these weigh 12 to 14 ounces, RTS denim fabric weighs around 8 ounces.

Accessories like branded buttons, zippers, labels, rivets and even pocketing fabrics are being provided with the Arvind Intellifabrix pack. Realizing the dearth of branded denim fabrics for the masses, especially in the work-wear category, Arvind’s latest offering is zero maintenance, long lasting and value for money.

With 100 million meters of denim being manufactured annually, Arvind Mills is the largest denim manufacturer in the world. The company expects a growth rate of 12 to 15 per cent for the financial year ending 2009-10.