Benetton spreads wings in India

Friday, 04 November 2011

By reopening its megastore in New Delhi, the Benetton Group has shown keen interest in the Indian market, where it has been operating for 20 years. Having launched its expansion plans for India way back in 1991, Benetton continues to enjoy a significant competitive edge over its competitors. It is seen in India as both an international and national brand and enjoys presence through 400 stores in over 100 towns and cities across the nation.

Benetton’s revenue in the Indian market rose by 13 per cent in 2010 boosting its plans of rapid expansion in the country. It will open 40 more stores by the end of 2011, making a total of 70 shops opened during the year. The South Extension in New Delhi has been redesigned in accordance with the new interiors concept, which conveys innovation, beauty and customer care. It is set in a strategic position in the heart of the capital to offer an all-embracing panorama of the Benetton world, display the entirety of the collections and offer an international shopping experience to its sophisticated Indian customers.

This is a new stage in the Group’s investment programme for developing and restyling its Indian sales network, and its industrial activities, in partnership with local businesses.