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Thursday, 17 March 2011 |
As cricket fever grips the nation, sports retailers are cashing in on the frenzy by launching
new merchandise themed around the World Cup. They have introduced an assortment of graphic T-shirts, performance sporting gear and accessories to woo youngsters. Sports lifestyle brand Puma has launched top-of-the-line cricket spikes that offer maximum cushioning.
Nike has a wide range of apparel and footwear products for aspiring cricketers and has launched replica merchandise of Team India for cricket fans. It has also introduced a new sports-wear line called Be True to Blue. E-commerce portal myntra.com has partnered with Nike, Puma, Adidas and Reebok to offer a wide range of customized products to customers. Moreover the e-retailer has partnered with Nike to offer personalized jerseys. It claims to sell 500 jerseys every day. Besides, HyperCity, part of the K Raheja Corp, is offering signature bats and T-shirts and graphic design T-shirts.
Rising demand for cricketing merchandise has helped online retail company Myntra.com raise private equity capital of $14 million to expand its range of sporting apparel. Set up as an online portal for personalised gifts, Myntra now sells a range of jerseys and other merchandise such as T-shirts and mugs in Indian Cricket Colours from a range of international brands such as Nike, Reebok, Adidas and Puma. |
