Celio opens flagship in Mumbai

Monday, 09 January 2012

International men’s fashion label, Celio has opened its flagship store on Linking Road in Mumbai. The new store offers a blend of quirky, vibrant and trendy apparel for the young urban men. The store interiors inspired by French design concept also has the Aqua Bar in the first level, where customers can drink water from different brands that have been imported from France.

During the launch, the brand also organised a fashion show showcasing Celio’s club wear line where Bollywood actor Ritesh Deshmukh walked the ramp. Spread over three levels over an area of 5,500 sq. ft., the store offers an unique environment attracting the young customers. Going ahead, Celio plans to introduce 15 more standalone and 16 shop-in-shop stores by the end of next year, targeting both metros and Tier I cities. It already has 34 standalones stores and 130 point of sales through Pantaloons, Lifestyle and Central in India.