The Latin inspired fashion would adorn the shelves of 1,700 sq. ft, Celio store that made its entry
in Chennai recently. The third stand-alone store from the French brand, it would offer exclusive menswear collection and the latest on offer are styles for Autumn/Winter 2011 in an eclectic blend of quirky, sauvé and sophisticated colour palate for young urban men. Apart from offering the Celio style menswear and accessories, the new store will offer ‘Collection Rouge’, a premium product line consisting elegant and more fitted sportswear range and then there would be ‘Celio Club’ line with novelty and sophistication for a contemporary, modern urban man. Celio is a market leader in men's ready to wear clothing in France. In India it has a joint venture with the Pantaloon Retail. Rajat Luthra, CEO, Celio Future Fashion Limited says the consumer response they have received for Celio from the Chennai market has been overwhelming and thus the brand decided to expand further by launching its fifth outlet in the city. “The Celio store will cater to the fashion needs of the modern man and proudly display a collection which will encompass a variety of colours, trendy designs, and impeccable quality of the style infused apparel.”
Founded in 1978, by Marc and Laurent Grossman, today Celio is a market leader in men's ready to wear clothing in France. In addition it also has a presence in Europe, Russia, UAE, Singapore and in India through a joint venture with the Future Group.