DLF to build another luxury mall in Delhi-NCR

Monday, 12 March 2012

Keeping a million or so footfalls each month at its two premium properties in the national capital – the Promenade and the Emporio – DLF, now has plans to set up another luxury mall in the Delhi-NCR region. Pushpa Bector, Senior Vice President with DLF Utilities who also heads DLF Promenade, said they are happy with the performance of DLF Promenade and are planning to set up another such mall with high-end premium brands in the Delhi/NCR region.

DLF Promenade’s third anniversary, saw Bollywood actress Kalki Koechlin unveil a quarterly magazine for the mall called ‘Promenade’. A new loyalty scheme called the Perks Programme was also launched. Under the loyalty program, shoppers who spend Rs 2,000 to Rs 20,000 at the mall will get a 10 per cent value-back voucher, which can be availed on the next purchase at partner brands such as s.Oliver, Label by Ritu Kumar, Celio, Clarks, Gini & Jony, and Om Book Shop.

For awards, the three-month long process followed by the mall decided two winners. Zara and Mango won with the maximum number of nominations for the Best Customer Service and the Best Visual Merchandising category, respectively.