Fashion news and fashion jobs

Meet some of the names behind the new wave of sustainable Peruvian fashion

Peruvian fashion is making strides towards conquering the international scene. Driven by PromPerú, the Peruvian Export and Tourism Promotion Commission, established brands and emerging talents showcased their work at the Alegra Collective showroom in Amsterdam. They presented the country's creative strength and commitment to sustainability to...

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Sustainable transport or greenwashing? Lufthansa Cargo and Shein’s agreement raises questions

Lufthansa Cargo, the European leader in air freight and the freight division of Lufthansa Group, has committed to ensuring the international delivery of ultra fast fashion brand Shein’s items, by progressively using sustainable aviation fuel. This agreement illustrates the paradox between political regulation and economic interests. It has...

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Recognition vs. Reinvention: Exploring Topshop’s challenge to reclaim fashion

Topshop’s name still carries an air of cultural significance, indicative of a time when high street fashion could define not just wardrobes, but an entire generation’s identity. Its legacy is entangled in more than just clothing: it was a brand that set the tone for youth culture and shaped how fashion was experienced. As it attempts a return,...

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Selling the vibe: Why fashion brands need more than just product

In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...