Headquarters in more cities

Thursday, 08 July 2010

Indus-League Clothing is planning to take Headquarters, the new multi-brand retail outlet to newer cities. The store is exclusively for all formal menswear brands of Indus-League Clothing and consists of a wide portfolio, from the impression making interview shirt to the premium boardroom wear. Launched in Kolkata in December 2009 as a pilot project, Headquarters is now expanding to six to eight cities including New Delhi, Bangalore, Hyderabad and Nagpur. The average size of a Headquarters outlet is around 2,000 to 3,000 sq. ft. and it creates a personalized space for its discerning clientele. Rachna Aggarwal, CEO, Indus-League Clothing says, Headquarters’ is a scalable model. It also allows them to play with the store layout by pushing brands that appeal to a specific catchment based on their price positioning.

Headquarters includes the reputed French prêt-a-porter formal menswear brand Daniel Hecter, alongside the techno-formal brand Urbana and Indigo Nation. The mid range John Miller, a brand owned by Pantaloon will also be a part of the range. Pantaloon owns a 68.3 per cent stake in Indus-League Clothing.

Headquarters is the company’s strategy to diversify from formal menswear brand to specialized retailer. And by bundling together its entire product range in this category, it will be able to make bigger strides in the formal menswear market in India, currently valued at Rs 35 billion. Indus-League Clothing expects a 30 per cent growth over last year with its teen girlie brand Jealous 21 and men’s casual lifestyle apparel brand Scullery, which also launched a top of the line range called Scullers Premium League.