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Friday, 09 December 2011 |
Men’s wear brand Indian Terrain recently unveiled its new
promotional campaign, ‘Treads for Threads’ in association with bicycle retail chain Track & Trail from TI Cycles. Through this initiative, customers have a chance to win a hybrid bike, GT Traffic 3.0. The comfort and style people experience while riding the Track & Trail bikes go with Indian Terrain’s identity, so the brand decided to extend its relationship beyond offering clothing to its target customers.
In its 10 years of existence, Indian Terrain has become synonymous with style and comfort. The brand started with a product offering of only shirts and trousers but has rapidly expanded its range to include shirts, trousers, T-shirts, shorts, sweaters, knits and jackets. Today, the brand retails in more than 150 towns; has more than 70 EBOs across the country and many more stores in the pipeline. The brand is also retailed in more than 450 MBO, apart from being sold in major large format stores like Lifestyle, Shoppers Stop and Central.
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