Katrina to endorse Titan’s Raga range

Friday, 17 February 2012

Titan Raga has roped in Katrina Kaif to endorse its Raga range of timepieces. In continuation with its celebrity endorsement centered brand strategy, Titan is currently running the campaign featuring its new brand ambassador. Titan Raga, launched in 1992, has been successful in creating a niche in the Indian watch industry. The brand is targeting the Tier I, II segment with a value proposition combining elegance and quality.

The brand campaign showcases its brand ambassador Katrina Kaif sporting a tagline ‘Stay New’. The company has managed to subtly promote its main brand Titan along with the sub-brand Raga through this campaign.

Raga is currently available in a wide price spectrum from Rs 1,500 to Rs 22,000. Raga now sells in over 4,500 outlets across the country. Titan is targeting a turnover of Rs 400 crores for the brand this fiscal, up from Rs 315 crores in the last financial year. Raga has witnessed a 27 per cent CAGR the last five years.

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