Linen Club opens in Goa

Monday, 11 July 2011

Jaya Shree Textiles, a unit of Aditya Birla Nuvo, has gone a long way in making linen an acceptable fabric. Its brand Linen Club with 42 exclusive showrooms in India offers discerning consumers a range of shirts, trousers, jackets and suits in pure linen, exotic linen blends, printed and embroidered linen. And one such exclusive outlet has just opened in Goa. Besides clothing, the Goa store also offers accessories such as stoles, laptop bags and scarves.

Linen Club fabrics are made from flax that’s imported from France and Belgium. Jaya Shree also offers other blends with lyocell, silk, rayon and wool cotton. It has a 67 per cent share in linen apparels. Linen is a comfortable skin friendly fabric made of flax fiber. Its distinctive look and skin friendliness sets it apart from the other contemporary fabrics.

Linen Club is India’s top linen brand manufacturing company and is the only integrated linen factory in the country. It’s a leading player in the domestic linen and worsted yarn segment. It is popular with the leading Indian garment brands like Color Plus, Louis Philippe, Van Heusen, Allen Solly and Wills Lifestyle. Jaya Shree Textiles has an international presence spanning six continents, with around 40 per cent of its revenues coming from exports. Besides, internationally acclaimed Italian designers like Mario Talli Nencioni and Raffaela Palmieri have enriched the design value and have made Linen Club fabrics the preferred choice of connoisseurs worldwide.