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Monday, 07 March 2011 |
The Kochi IPL team has signed up with Italian sportswear brand Lotto as its first sponsor for
a period of one year. For Lotto, this is the first time the company has got associated with cricket. The franchisee is looking to get around 8 to 10 sponsors on board before the IPL season kicks off in April. As part of the deal, Kochi team players will sport Lotto branded apparel, shoes and equipment. Kochi is owned by Rendezvous Sports World and will be captained by Sri Lankan Mahela Jayawardene. At last month’s auction, Kochi successfully bid for Team India pace bowler S Sreesanth and Sri Lankan spin legend Muthiah Muralitharan, among others.
Lotto made its debut in June 1973, among sports footwear manufacturers. Tennis shoes were followed by basketball, volleyball, athletics and football shoes. Sports clothing took the stage afterwards. Today, the performance segment has been strengthened. Special focus is given to footwear and technical clothing for football and tennis. Also an idea has been developed for men’s and women’s leisure clothing and footwear with a sports-inspired image and taste in terms of the selection of fabrics, colors and styles. |
