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Wednesday, 20 April 2011 |
Nike India saluted the magnificent victory of Team India at the just concluded Cricket World
Cup with a TV commercial. It is based on the brand’s ‘Just Do It’ spirit. Nike announced it will premiere “United by Blue,” its latest and final Nike Cricket TV spot of this tournament season. The commercial celebrates Team India’s historic tournament win by mirroring the passion of a country united through cricket and the realization of a dream 28 years in the making.
The 30 second TV commercial has already been uploaded on Facebook and Youtube. Set to the vibrant music and sounds of the streets on which Indian cricket was born, “United by Blue” is a collage of momentous celebrations. The spot moves from a city rooftop where a young player hits a winning shot to the stadiums where athletes realize that they have achieved their most cherished dream and celebrate the moment, overwhelmed with the emotion of victory. In scene after scene, “United by Blue” demonstrates that in India cricket is a shared passion and the dream of a tournament win has been realized in true ‘Just Do It’ style by both the National team and an entire nation.
The shockwave of this iconic victory is felt from the stadiums to the streets. The ad ends with the young player raising his bat to a hopeful horizon. “United by Blue” simultaneously brings to life the fervor around this incredible win expressed from India’s streets to its arenas. Illustrating the triumph is celebrated with equal passion by the kids who play the game in their neighborhoods to the national team athletes who have brought global prominence back to the world’s greatest cricket nation. |
