After a successful stint in the capital, Pantaloons, the fashion retailer for the entire family,
recently launched its fifth outlet in Delhi. The new 21,000-sq. ft. outlet, located at the South Extension market, is the second 'next-gen' concept store of the retailer. Following quickly on the successful steps of the first ‘next-gen’ store at Vasant Kunj, Delhi, launched in November 2010, this new store provides an exclusive shopping experience for its target consumer group with its colorful and bright interiors.
Pankaj Tibrewal, COO, Pantaloons says they have been receiving encouraging footfalls from customers across their stores in Delhi. He feels this launch only makes them believe that they have successfully delivered on Pantaloons’ promise of providing customers fresh fashion with their array of private and international brands. The new store offers a lifestyle experience with the latest and trendy fashion merchandise comprising of ready-to-wear collections for the entire family along with a full range of men’s and women’s accessories.
Pantaloons, a part of Pantaloon Retail started operation 13 years back and currently has 54 stores in 28 major Indian cities. As a large Indian retailer, Pantaloon Retail is a part of the Future Group and operates multiple retail formats in both the value and lifestyle segment. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people. In 2010, it was the country's largest listed retailer by market capitalization and revenue. The Kishore Biyani led company, operates a chain of outlets such as Pantaloons, Big Bazaar, Food Bazaar, KB’s Fair Price and rural model Adhaar among others.