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Monday, 21 March 2011 |
Raymond, a leading textiles and apparel majors, is targeting
around 25 per cent growth in its turnover in the current financial year. The company had achieved a turnover of around Rs 1,500 crores in the last financial year. B Madhu Kumar, VP (retail), says they have 543 Raymond stores in the country and 40 overseas stores. And every year, they are investing Rs 65-70 crores on brand building. Only recently Raymond opened its second EBO in Bhubaneshwar. Spread over 2,875 sq. ft. the store offers customers the entire range of Raymond fabrics and apparel brands in a premium ambience. It offers complete wardrobe solutions to its customers with a fine range of fabric and ready to wear collection. There are 3,000 qualities, shades and designs of Raymond fabric. In addition to the complete range of suiting and shirting fabrics from Raymond, it also offers custom tailoring along with men’s apparel and accessories from Park Avenue, Parx and Color Plus.
Raymond Apparel entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formal wear market. Parx was launched in 1998 to address the growing trend of smart casuals. Raymond identified the vacuum for a high end, casual wear brand and hence decided to acquire ColorPlus as a part of strategic expansion plan for their ready-to-wear business. |
