Reliance Trends launches Warne’s clothing

Monday, 02 May 2011

Mukesh Ambani-led Reliance Retail’s fashion apparel business, Reliance Trends, has tied up with Australian firm Lime Door Brands to launch Spinner by Shane Warne, a lifestyle and sportswear collection, in the Indian market. Reliance Trends’ CEO, Arun Sirdeshmukh, says that with cricket in the air, they believe the brand will be a great offering for the cricket loving nation. They are confident that this brand will be well received in the Indian market.

The sport inspired collection features menswear, boyswear, and men’s undies, socks and sleepwear. Functionality is key with all pieces featuring soft, breathable fabrics. Designed by cricketing star Shane Warne, the brand was created in 2009 along with local brand strategist Michele Hamdorf of Lime Door Brands, which owns a major stake in the sports and fashion brand. Spinners will available at all Reliance Trends stores. Reliance Trends has a strong reputation in the global retail sector for being a progressive, growing company. It is fashion-led and value-driven with superior capabilities, including its efficiency in delivering the product to the market.

Related News