Reliance Trends to launch 100 stores

Friday, 03 February 2012

Reliance Retail’s fashion apparel arm Reliance Trends is planning to launch more than 100 stores in the country by the end of this fiscal. The company currently operates 75 stores across India. Talking to the media, on the sidelines of Retail Summit in Kolkata, Reliance Trends senior vice president and head, national operations, Akhilesh Prasad said that the company was also planning to open 25 stores in the eastern region by the end of next financial year.

The company is currently testing the franchise route and has already undertaken one or two pilot projects to gauge the prospects. Reliance Trends houses some of the best brands from various parts of the world including their own collections. The store’s core principle is: ‘Fashion at great value’. It offers a mix of private brands across men’s, women’s and children’s categories. The brands that it has developed in-house include DNMX for jeans, Teamspirit for sportswear, Performanx for performance garments, Sparsh for ethnic wear and Pureza for premium garments.