Ritu Kumar’s ‘Panchvastra’ unveiled

Friday, 02 March 2012

Along with launching a new store at Raghuvanshi Mills in Mumbai recently, renowned designer Ritu Kumar also unveiled her new couture collection ‘Panchvastra’, a representation of the many personalities in a woman infused with the signature Ritu Kumar embellishments that the designer is internationally recognized for.

The collection is delicate and feminine with a vibrant color palate comprising of strong hues and bright, bold shades. The use of mirror-work, along with gota and zardozi embroidery, lends a royal look to the collection. The concept of ‘Panchvastra’ meaning five clothing styles was aptly presented by models as five main characters – Ganga, Draupadi, Kunti, Amba and Gandhari -- over an in-store showing. Apart from the five characters, the five themes of purity, seduction, swayamvar, exile and darkness are the predominant themes running through this eclectic collection.

The evening witnessed people from the world of fashion, art, theatre, design and business admiring the designer’s latest couture collection. The new Ritu Kumar flagship store is spread over 2,600 sq. ft. it offers her couture and prêt labels all under one roof.