‘Sabyasachi’ now in Mumbai

Friday, 09 July 2010

Well-renowned Kolkata-based fashion designer Sabyasachi Mukherjee who sells under his label ‘ Sabyasachi’ has opened his first flagship store in Mumbai. He is hoping to take the city by storm as he has in Kolkata. Bollywood star Rani Mukherjee, for whom he has designed clothes in movies like Black and Laaga Chunari Mein Daag, was the first person to step inside the boutique to encourage the designer from her home-town. Sabyasachi, who looks upon Rani as his muse, has designed for her latest flick, No One Killed Jessica.

The interiors of the boutique have been done in true Sabya style exuding an exquisite old world charm with hand-painted Istanbul lamps and chandeliers, vintage plates, photographs of royal family’s et al. The designer unveiled for his Mumbai clientele a new women’s ready-to-wear collection, a bridal trousseau, intricate jewelry, footwear and menswear.

Sabyasachi prides himself on the fact that his collection is reasonably priced and any woman can own a Sabyasachi sari for just Rs 3,500, through his no-profit ‘Save a Sari’ initiative for the traditional weavers of Murshidabad in West Bengal. This initiative is strongly supported by other Bollywood actresses like Aishwarya Rai Bachchan and Vidya Balan for whom Sabya has designed clothes in Raavan and Paa respectively.

Sabyasachi's design philosophy is very simple: ‘Personalized imperfection of the human hand’. Deserts, gypsies, prostitutes, antique textiles and cultural traditions of Kolkata has been a lifelong inspiration for this designer who believes that clothes should just be an extension of one’s intellect. He uses unusual fabrics, texturing and detailing, fusion of styles patch-worked with gorgeous embellishments in a vibrant eclectic color palette to make the feeling of going back to the ancient and medieval ages. He describes his own collections as 'An International styling with an Indian soul'.