Siyaram’s Fashion Avenue in Delhi, Ahmedabad

Tuesday, 18 October 2011

Siyaram’s Fashion Avenue unveiled its fabrics and garments store at Cross River mall in New Delhi and another one in Ahmedabad recently. The opening of these stores is a step in expanding the presence of Siyaram’s Fashion Avenue on a pan India basis. The New Delhi store is spread over 500 sq. ft. are offering a wide range of fabrics and clothing. These stores are a one-stop shop for men’s fashion providing complete wardrobe solutions ranging from fabric brands Siyaram’s, Mistair and J Hampstead and apparel brands Oxemberg, MSD and J Hampstead. All these brands are leaders in their respective segments and offer choices in latest trends and style in perfect fit and design.

Endorsed by cricketer M S Dhoni, Siyaram’s offers comprehensive range in suiting and shirting for the middle segment in polyester viscose, polyester cotton, polyester wool, polyester lycra, wool lycra and 100 per cent cotton with the state-of-art weaves and finish. Mistair offers fashion fabrics for the higher middle segment. Whereas apparel brand Oxemberg offers formal and semi-formal men’s ready to wear collection for the high mid segment.

The portfolio of all these power brands is available through EBOs and MBOs across the country. Siyaram’s is also looking at establishing pan India SFA network. Siyaram's Fashion Avenue has 80 exclusive outlets and is aggressively establishing its footprint across India. Talking about the aggressive expansion plans, Megha Poddar, Director says, “I see Siyaram's retail amongst the most credible and commercially viable ventures in the coming years. We will be expanding at district levels as well thereby, making our quality products accessible at a genuine value through a pan India presence.”