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Sub brand should carry logo of primary brand, says DIPP

By FashionUnited

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Clarifying doubts over global brands like Marks & Spencer,

Zara and others selling sub-brands under them, the commerce and industry minister Anand Sharma has said that global single-brand retailers will be able to sell their flagship as well as sub-brands from their stores in India. Further clarification has come over the matter from the Department of Industrial Policy & Promotion (DIPP), which has said that global single brand retailers will also have to mark all sub-brand products sold at their Indian stores with their company logo, in addition to the logo of the sub-brands.

The fresh clarification means that every foreign label having sub-brands under its portfolio will carry the logo of its primary brand. For instance, if UK-based Marks & Spencer (M&S) retails its sub-brands such as Autograph, Collezione, North Coast and Blue Harbour at its India stores then merchandise under these sub-brands will also have to carry the M&S logo.

After M&S came under the government's scanner for a possible violation of the FDI policy in single-brand retail that bars investors from selling multiple brands in a single store, many foreign brands sought an answer to their dilemma over whether sub-brands fall under single brand or multi-brand FDI. The finance ministry had then raised the matter with the DIPP.

While Zara's products are branded as Zara Man, Zara Woman and TRF, the more causal line of clothing, Inditex-owned Massimo Dutti also has different brands of products for men and women, although both brands include the mother-brand's name in the prefix. Italian clothing brand Diesel also sells its sub-brand 55DSL in its shops in India.
DIPP
Marks & Spencer
Zara