Swarovski partners FDCI

Thursday, 22 July 2010

Swarovski Elements has partnered the Fashion Design Council of India (FDCI) for the first Pearls Delhi Couture Week. The entire venue is dazzling with nine dynamic crystal art forms of couture lighting installations made with Swarovski Elements. The focal installation is a 20 feet tall cascading chandelier that graces the central area around the two main show areas. Eight other creative installations are spread across the venue establishing Swarovski Elements as a trendsetter in creating new possibilities of expression in art and décor. Creatively designed by Sumant Jayakrishnan it symbolizes the longstanding marriage of Swarovski with couture. The installations made with Swarovski Elements personify how crystal loves couture and couture loves crystal.

Designers Gaurav Gupta, Manav Gangwani, Rohit Bal, Suneet Varma, J J Valaya and Varun Bahl are partners who are working closely with the brand for this Couture Week. They are showcasing the beautiful marriage of Swarovski Elements with couture in their individual signature style through their dazzling creations. Swarovski Elements is the brand for all loose cut crystals manufactured by Swarovski. Swarovski is the world’s leading producer of precision-cut crystal for fashion, jewelry, lighting, architecture and interiors. Swarovski crystals are available in a myriad of colors, effects, shapes and sizes and provide inspiration for designers in fashion, jewelry, accessories and interior design.

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