The Bombay Store to go global

Tuesday, 17 January 2012

The Bombay Store, which set standards for the swadeshi movement in India more than a century ago, is looking at spreading its wings by introducing more signature stores in all the fashion hubs around the globe. Established in 1906 as the Bombay Swadeshi Co-operative Store by the great Indian patriot Bal Gangadhar Tilak, along with eminent businessman Munmohandas Ramji, the retail store is known for the Indian touch its product line boasts of. Though the FDI issue is yet to reach a political consensus, the Indian retail industry is already on the path of entering a new era, so the Bombay Store too has opened its gates to foreign investment.

As a part of its retail strategy, the store having its flagship outlet in Mumbai is planning to expand to other regions of the country. It currently has presence in some southern and western cities of India. It has also launched an online e-commerce platform citing the consumers’ shift towards e-shopping. Recently, it also introduced an Indo-western apparel and accessories label ‘Ishstyle’, which offers a wide range of contemporary kurtis, tunics, anarkalis, wraps and kalamkari shirts.