Most of their clientele are those who purchase Indian artefacts and home accessories as gifts. Many of them are travelers who pick it up as gifts at airports. Given this, Bombay Swadeshi is looking to set up outlets in new terminals in Mumbai, Delhi, Hyderabad and Chennai.
Conceived in 1906 by Lokmanya Tilak as the Bombay Swadeshi Co-operative Stores, the Dalal family acquired the company in 1991 and launched the brand The Bombay Store in 1995. Presently, the Dalal family owns 60 per cent of the company while Fidelity Multitrade holds 14.9 per cent stake, the rest is held by the public. UK, France, Germany and the US are the new markets the company is planning to explore in the near future. It is also exploring the shop-in-shops format in India and abroad. In 2009, the company clocked a turnover of Rs 23 crores and is expecting to end March 2010 at Rs 30 crores.