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Urbana styles up with Swarovski elements

Friday, 24 December 2010

Urbana’s the popular men’s formal wear brand from Indus League has come up with its autumn/winter ’10 collection which has Swarovski insignia. The shirts are crafted with genuine Swarovski elements on their left sleeve placket. This collection has various techno finishes like Durawhites, Active Blacks and Zero Crush. Customers can also get their shirts customized by choosing their fabric, cuff style, collar pattern, and even the monogram.

Moreover the Urbana silk shirts are enriched with stain guard, which can handle the most stubborn stains, while its built-in tape feature keeps it pucker free. Available in 12 options, the range offers pastel and festive tones in clean and subtle designs in off-white, burgundy and aubergine. Also available are yarn-dyed striped shirts and light colors. The polywool jackets, suits and trousers come with nano technology that dissipates static charge, prevents clinging, and keeps them lint-free.

The premium menswear brand Urbana, was launched by Indus League, which retails brands such as Indigo Nation and Scullers. The Urbana range, comprising shirts, trousers, jackets, belts and ties, is targeted at the upmarket male in the 35-45 age group. It is positioned as a brand that combines technology with fashion and functionality. It’s currently available in Central malls and Pantaloon stores.