Van Heusen, Atlas renew pact

Wednesday, 11 August 2010

Van Heusen, the renowned apparel brand, has renewed its partnership with Atlas Brands. This license agreement is to manufacture and distribute leather accessories for the brand’s V-Dot label and Van Heusen. Since 2003, Van Heusen and Atlas Brands have been working together. In 1988, Atlas Brands launched its premium Italian leatherwear and now it has emerged as a leader in the leather accessories business. With a presence of over 800 outlets across the country, the company also markets its premium accessories under the brand Bulchee in India.

In the business of accessories, Atlas Brands comes with a huge product and market knowledge. Van Heusen thinks that newer consumer aspirations have made the accessories business a large and growing market and plans to offer an exciting range of accessories by bringing a collection suitable for its apparel. With this alliance, fashionable young people can expect an exciting range of leather accessories. Van Heusen entered India in 1990, with a rich heritage of 128 years it has the unique distinction for establishing brands and enhancing the ready-to-wear category.

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