Van Heusen keeps its eco promise

Thursday, 02 September 2010

As part of environment-friendly initiatives, Van Heusen had introduced an eco range of shirts in April this year. Made of organic cotton, untreated cotton seeds and natural dyes and had committed to give 1 per cent of its sales of the eco line to ‘Trees for Free’, a non-government organization committed to increasing the green cover on this planet. In essence, every eco shirt purchased means more trees planted. True to its promise, the brand has presented a cheque of Rs 4.5 lakh to Trees for Free.

Van Heusen is the world’s No. 1 dress shirt brand and in India it is also the No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomizes fashion for the corporate sector and its design driver is a combination of fashion and elegance. Trees For Free aims at planting and nurturing trees in public spaces and so far has planted over 21,000 saplings in Bangalore.

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