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Monday, 31 May 2010 |
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Men’s fashion in India is evolving at a pace faster than anyone could imagine. Walking in step with
the ever changing trends, Van Heusen has stayed true to bringing fashion to the corporate man. Ever the pioneer, Van Heusen initiated the concept of an exclusive men’s fashion week and got it off the ground in 2009. The Van Heusen India Men’s Week 2009 epitomized the evolution of men’s fashion in India moving beyond tie colors to actually cultivating loyalties towards designers and lifestyle brands.
These loyalties have translated into the birth of a new label -- Couture Van Heusen. It is a label that brings together exclusive designers and a mainstream brand. The very first line created under the couture Van Heusen label has been designed by India’s leading youth-fashion designer duo, Rohit Gandhi and Rahul Khanna. These two designers have been involved in creating an exuberant range of contemporary men’s fashionwear.
The range is sophisticated and at the same time high on glamour and poise. It brings about an eclectic finesse linked to the theme of hypernature and was showcased at the grand finale of last the Van Heusen India Men’s Week. Couture Van Heusen will continue to introduce lines born out of collaborations with leading designers every season. |
