With growing pay packets and spending habits of Indian consumers, Wills Lifestyle is planning to scale up to 100 stores across India by March 31, 2012. Right now there are 70 shops. The Kolkata-based Wills Lifestyle is the clothing retail unit of ITC, Asia’s second-largest cigarette maker by value. Wills Lifestyle’s stores sell clothing by designers including Rohit Bal and Tarun Tahiliani. The expansion was planned long time back but due to bad market conditions, the construction of malls in various cities came to a halt and so did their plans to open stores. But with improved market conditions the plans are being initiated once more.
Every Wills Lifestyle store offers an international retailing ambience, reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offering. ITC’s Wills Lifestyle was established as a vibrant fashion brand for the premium consumer. It offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends comprising Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature designer wear, Essenza di Wills range of fine fragrances, bath and body care products and fashion accessories for both men and women.