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Friday, 25 February 2011 |
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ITC’s premium fashion and lifestyle brand Wills Lifestyle has been awarded the
‘Retailer of the Year’ at the Asia Retail Congress 2011. One of Asia’s biggest retail forums has also awarded Wills Lifestyle the ‘Best Retail Marketing Campaign’ in the year 2010. Wills Lifestyle was also declared as the winner for Customer & Brand Loyalty in the ‘Retail Sector’ at the 4th Loyalty Awards presented by Carlson Marketing. The awards are the outcome of a combination of consumer research undertaken in six cities of India with a sample of 25,000 consumers. Wills Lifestyle has been conferred top honors for the successful consumer loyalty program – Club Wills in India. Divisional chief executive Atul Chand feels this award is not only an acknowledgement of the brand’s excellence but also an endorsement of Wills Lifestyle’s identity as the preferred shopping destination in the premium lifestyle western wear segment.
Wills Lifestyle is a vibrant fashion brand for the premium consumer. It offers a complete lifestyle wardrobe incorporating the latest fashion trends for both men and women. It has a chain of exclusive specialty stores providing the Indian consumer a truly international shopping experience through world-class ambience, customer facilitation and clearly differentiated product presentation. Moreover, Wills Lifestyle is the title partner of the Wills Lifestyle India Fashion Week. The brand has won awards for customer and brand loyalty. |
