Zoiro, an Indian innerwear brand designed in Italy, has unveiled a line of denim innerwear for men called ‘Denin’, short for denim intimates. Created from a denim-like fabric designed by Claudia, Paolo and Elena from C-Work-S, Italy, the products even have lover’s pockets at the back and digitally printed belts to increase the denim feel.
The latest offering in the Indian market for men, has a distinct shorts-like look and the product is such that it can also be worn indoors or as beach wear. Speaking at the product launch, NavinSeksaria, Director, Zoiro India said, “Zoiro had set out with the objective of bringing mojo to the mundane category of Indian men’s innerwear. Denin is a continuation of that idea. Denims have been a symbol of youth; they stand for being bold and independent. With the new product, we bring the idea of denims being more intimate to oneself. While making the product, we have made some unique innovations like digital printing, and denim structure knitted fabric, among others. All along, our focus has been to wow our customers with Italian designs and the latest in innovation.”
The products are made from high value cotton, which is breathable, hygienic and long-lasting. It is knitted with a spandex yarn to give it adequate stretch while holding the body together. The innerwear has a classic bio-polish, enzyme wash to ensure superior antibacterial finish. The micro-fibre nylon used provides unmatchable softness, making the underwear skin-friendly and itch-free.