Blues Clothing: Boosting luxury retail in India

Tuesday, 15 November 2011
Blues Clothing: Boosting luxury retail in IndiaBlues Clothing Company (BCC), the retail company known for selling luxury brands like Gianni Versace, Corneliani, Corneliani ID, Bench & Bar, John Smedley and Cadini across India is on a diversification mode. And to take the legacy forward, BCC has diversified into interiors, Blues Home -- a one stop shop for all interior requirements. Now, BCC aims to expand its retail network by adding more stores across India. It has 32 stores, out of which eight are MBOs and the rest 24 are EBOs. In fact, Abhay Gupta, Executive Director, BCC is happy with their retail network of 32 stores, because it is able to cover all key cities like New Delhi, Mumbai, Hyderabad and Bangalore. “BCC is present in all luxury clusters, which is our main target. However, we are keeping our eyes open to launch the brand across cities like Chandigarh, Kolkata, Pune and Chennai and to develop a premium mono-brand boutique network across eight out of 14 Indian cities which are home to more than 50 per cent of the total affluent population,” he says.

Each brandBlues Clothing: Boosting luxury retail in India that is represented by BCC has its own exclusive identity, history, style, attitude and market niche. BCC’s portfolio covers all product categories in the men and women segment. It also includes Royal Blues which houses premium ethnic selection from reputed Indian designers. Another innovative concept developed by BCC is: Bench & Bar. This offers customized outfits for legal professionals and as Su Misura provides customized tailoring for all shapes and sizes. The customized tailoring and exclusive fabric section at Blues bring the finest variety in suiting fabrics from world renowned names like Ermenegildo Zegna, Lanificio Cerruti, Drapers, Loro Piana, Scabal and Dormeuil. It also offers customized tailoring facilities to its luxury connoisseurs.

Gupta says many international brands are looking for a nod on FDI in India, “Opening up of FDI will help expand the market. At times, growth plans, vision and dynamics of two partners associated through a franchise agreement may be restricted or limited by their individual business plans. Relaxing FDI will fuel better synergies for brands to expand into newer markets. A 100 per cent FDI in mono brand companies could help these brands to move quickly and help change the luxury map of the country. Many large format multi brand stores are awaiting FDI policy post which they would set up shop. This could help the entire retail sector to grow and smoothen up the supply chain; bring in efficient management practices; open up employment possibilities and help in general buoyancy.” And what makes him optimistic is that even though the metros result in major consumption, non-metros are catching up fast with cities like Jaipur, Lucknow, Chandigarh and Coimbatore moving up the luxury ladder.

With a substantial growth in sales over the years BCC’s current turnover is Rs 160 crores. “We aim to double it and make BCC the most popular luxury retailer in India,” Gupta sums up optimistically.