Bombay High: Going global is the next big plan

Monday, 06 August 2012
Bombay High: Going global is the next big planEstablished in 2006, Cottstown’s flagship formal wear brand Bombay High now aims at spreading itself in the global arena. However its immediate plans are to have a bigger presence pan India. Strictly functioning through the EBO format, the company has 27 outlets in cities like Mumbai, Delhi, Chennai, Ludhiana, Amritsar, Aurangabad, Nagpur, Bangalore etc. It plans to add another 10 EBOs every year. Simultaneously, the brand also plans to extend its reach to the European market.

PositioningBombay High: Going global is the next big plan itself at the premium level Bombay High targets young and vibrant people. It showcases office and boardroom attires with a sharp emphasis on minimalism and poise. The assortment is further complemented with timeless styling, immaculate tailoring and impeccable detailing. The brand offers shirts, trousers, blazers, business suits, waistcoats, cargos, tees, scarves and accessories. For men, it has blazers while for women it has dresses, capris and skirts. Explaining the brand’s mission Saurabh Pradhan, Managing Director says “Bombay High aims to be known for prominence on minimalistic designs, exceptional quality fabrics and finesse. It also wants to spread itself in the international arena by the means of its high brand equity, exclusive showrooms and e-commerce.”

The company rolls out two collections a year based on seasons Spring/Summer and Autumn/Winter. Recently, it launched Bombay High Sport, which carries a premium line of casuals from denims to dresses. Next, it plans to introduce a new Indo-western brand and a high-fashion brand. For the upcoming winter season, the Bombay High’s theme is Dawn to Dusk, where the inspiration has been taken from the ever changing hues of the sky.

Explaining the market scenario Pradhan says, “The industry is surely going to grow, but at the same time it will become very competitive. The Indian apparel industry will see a shift of customers towards brand loyalty, which is not the case currently. By 2020 home grown brands would need to buck up because competition would directly be with the global big wigs.”

Also, he feels that there is a lot of buying potential in the Tier-II, III cities. People there have a lot of aspirational value to buy high quality, branded products. “There would be a lot of growth in these segments in the next 3-5 years as all good brands would have than entered these untapped markets. We too have aggressive plans to expand in those regions,” he added. Cottstown has also ventured into e-commerce and its portal is under construction. It plans to launch it both in the Indian as well as European markets soon.