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Thursday, 20 January 2011 |
 Celio the well known French menswear brand is getting set to launch its SS’11 collection in India next month. The latest collection includes close to 300 options and covers mostly all the segments of men’s wardrobe. The entire collection is drawn from
three inspirations -- ‘Time out in Central Park’, ‘Tokyo Flash’ and ‘Brooklyn Railways’. “Time out at Central Park- has micro checks, contrasted details, Rugby polo shirts and clean denims. The Tokyo Flash range is an urban collection with shinny fabrics, flash colors, neon prints and slim fits. Brooklyn Railways on the other hand is a relaxed wear that includes camouflage trousers and shirts, washed products, big colored checks, coated cotton and metal details.
Fairly a new entrant in the Indian retail space Celio has a good year in 2010. As Rajat Luthra, CEO explains, “The year 2010 has been a great year. We have been able to add quite a number of standalone stores and today we have 19 such stores. The store growth has also been very encouraging. This year we have aggressive targets and plan to add at least 25 new stores.”
Being solely a menswear brand, Luthra says they want to explore opportunities in the accessories and underwear segment as Celio sees a huge potential there. “This time denim fits are specially developed as per Indian physique for our market so we are looking forward towards the response,” he adds.
The brand that retails through 19 EBOs and 77 MBOs as of now has plans to add on 25 new EBOs this year. “We plan to strengthen our presence in the existing regions and explore as and when there is an opportunity,” says Luthra. He feels the market holds a lot of promise as the buying habit of the Indian consumer is changing and people are becoming more fashion and brand conscience. They are willing to spend more and this is the reason why more and more international brands are entering the country and yet the market does not seem exhausted. “Yes the market looks bullish and there is a lot of untapped potential,” opines Luthra. With a turnover of Rs 50 crores in 2010-11, the brand is now looking at achieving around Rs 125 crores in 2011-12. |
