Jack & Jones redefines fast fashion in India

Bestseller, the makers if apparel brand Jack & Jones, a complete wardrobe brand is chalking out retail expansion plans. The company plans to add 50 exclusive brand outlets to its existing nine. Vineet Gautam, Country Head, Jack & Jones avers, “We are targeting the metros,

Tier I and II cities for the next one to two years. We have already finalized few markets like Mumbai, Ahmedabad, Surat, Pune, Baroda, Goa, Delhi, Chandigarh, Amritsar, Ludhiana, Jalandhar, Lucknow, Dehradun, Jaipur, Bangalore, Hyderabad, Chennai and Kolkata. Our ideal format is a 2,000 sq. ft. store but in key markets we would be opening bigger flagship stores.” As far as MBOs are concerned, they are already present in Lifestyle and Shoppers Stop and are looking to expand majorly with national and regional chains.

Even

though it’s a complete wardrobe brand, denims is their main focus. Targeting consumers in the age group 14 to 40 years, Jack & Jones’ USP lies in coming up with new fashions every week much on the lines of fast fashion. They do about 12 collections a year in tune with the latest trends. “Currently, it’s the colored denims that are in, especially white. It’s been an excellent hit with us. Also, skinny fits and low rise denims are quite in style. Through our washes, fabrics, patch work and embellishments, we try to give our customers value for money,” explains Gautam.

Jack & Jones has various lines under its brand. Their core line is ‘Jeans Intelligence’, which is a cool denim wear for casual jeans lovers between the age group of 18 and 25. ‘Jack & Jones Premium’ is for consumers between 25 and 40. The collections have an array of classic designs and a playful charming youthfulness combined with updated evergreens. Premium Tech is the sports line. This is basically aimed at consumers who lead an active outdoor life. Premium Vintage, yet another line which has distressed jeans; treated to give that second-hand look. The T-shirts and sweats usually have a faded color, the fabric is soft and the shirts include flannel and classic Oxford button-downs.

As far as sourcing is concerned, the company gets the same garments that are there in their stores globally. “We pick and choose from the global range what is right for each market in India. We source globally through our buying offices in Italy, Turkey, India, and China. As far as delivering country specific products are concerned, we might look at filling the range which is much more suitable to the Indian consumer. But our idea is to deliver international fashion to the Indian consumer. We do not plan to do a signature line for India as of now,” elucidates Gautam.

Their target turnover for 2010-11 is Rs 100 crores. The brand plans to launch e-commerce in India.