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The circular luxury challenge: An inside look at Longchamp’s radical CSR journey

French luxury brand Longchamp has attracted attention in recent months with some unconventional sustainability initiatives, such as its collaboration with the French shipping company Neoline, which has built a state-of-the-art sailing cargo ship. In an interview, Adrien Cassegrain, director of transformation and corporate social responsibility...

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Consumer behavior shift: 88 percent check Vinted before new fashion purchases

Market share indicates who is winning today, but not necessarily what is fundamentally changing. The key figure from Vinted's latest impact report stands out as one of these major signals. In 2025, 88 percent of the platform's members reported checking Vinted before considering the purchase of a new item. This finding calls for a complete...

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Why Gen X may actually be more sustainable than Gen Z

Many assume that Gen Z is the most "woke" and environmentally conscious generation, and, for the most part, they are not wrong. A study by Deloitte found that those born between 1997 and 2012 are more likely to adopt sustainable habits than older demographics, from avoiding traveling by plane to embracing vegan or vegetarian diets and steering...

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Alo Yoga debuts in France with store openings in the Côte d'Azur

The American brand Alo, positioned in the premium sportswear and “wellness lifestyle” segment, is accelerating its European expansion. It is opening its first boutiques in France and launching a series of immersive experiences on the Côte d'Azur. This strategy illustrates the growing convergence between retail, hospitality and brand experiences...