Fashion news and fashion jobs

Influencer content: The IP rights fashion brands need to secure

Paying an influencer to create content does not necessarily give a fashion brand the right to reuse it. A brand may commission a short video for a product launch, then repurpose it for paid advertising, its website, an email campaign or an in-store screen. Months later, it may revive the content for a new colourway, even though the original...

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Première Vision Paris: What fabrics reveal about AW27/28 trends

According to the experts at the Première Vision trade show, innovation for autumn/winter 2027/2028 is not necessarily about inventing new materials. It is about reintroducing colour and expression into wardrobes, injecting technology into classic fabrics and reinterpreting traditional skills. For this edition, held from September 1 to 3, 2026,...

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Neelam Shami Rao: “We must develop products better suited to the European market”

With the Free Trade Agreement (FTA), India has gained a significant tariff advantage to strengthen its presence in the European textile market. How does the country plan to transform its industry and offering to capitalise on this? FashionUnited spoke exclusively with Neelam Shami Rao, secretary of the Indian Ministry of Textiles, during her...

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Victoria's Secret raises forecasts after strong second quarter growth

US lingerie retailer Victoria’s Secret & Co. achieved significant growth in sales and earnings in the second quarter of the 2026/27 financial year. In light of this recent positive development, management raised its full-year forecast on Thursday. In the 13 weeks to August 1, the parent company of the Victoria’s Secret, Pink and Adore Me brands...