Business|Interview Member
Kristen D’Arcy on bringing True Religion’s Y2K codes to a new generation
True Religion’s marketing strategy can be summed up in three words: then and now, Kristen D’Arcy, who became the brand’s first chief marketing officer in 2023, told FashionUnited. “‘Then and now’ is about honouring our history while inspiring consumers to make the brand their own,” D’Arcy said. "Our heritage gives us a rich foundation of...
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Fashion |Exclusive
What Fashion Farm teaches me
What began as a personal study has grown into a place where we collectively explore how fashion can reconnect with its origins. The Fashion Farm in Welsum, a small Dutch village on the left bank of the IJssel River in the municipality of Olst-Wijhe, raises a fundamental question: what happens when we reconnect fashion with the source of...
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