Smag plans denim range to boost up portfolioFriday, 08 June 2012
Talking about the brand’s USP, he says, “We make affordable fashion products. Very few brands in Ludhiana are experimenting with latest trends. We make for Pepe Jeans London and Benetton and therefore, understand what sells globally. We have an edge in technology and sourcing fabrics.”
Smag’s products are also exported to the Middle East. Egypt, Saudi Arabia, Dubai, Sharjah and Kuwait are their main exports market. “We would like to explore every possible channel to build our brand and spread its presence. We realize that e-commerce is the next frontier and wish to start e-retailing by winter 2012 or summer 2013 through our own e-commerce portal.”
Commenting on the knitwear industry in India, he says, “The presence of international brands is making a difference. Now T-shirts are sold all year round and are also being accepted as office wear. T-shirts, especially polos are being worn to offices preferably in shades of black, white and pastels.”
Joshi feels FDI will increase competition, which would work positively in industry’s favor because it will assist growth of the organized sector. “Indian brands will have to maintain their quality and consumer services to compete with global brands. This will prove to be a good platform for the Indian brands to build their image in the international market, but before that they have to get organized,” he adds.