Texas the mid-price segment men’s wear casuals, brand from Detail Clothing is witnessing a steady growth of 30 to 40 per cent every year. With a target of achieving Rs 50 crores revenues by 2020 from the current Rs 20 crores, the company also plans to diversify into the women’s segment. It’s working towards launching women’s denim and cotton trousers in a year’s time. It may be known the brand’s USP is denims.”
Texas is currently available in most of India except the North and the East. Elaborating on their retail expansion plans, Nirmal Tulsiyan, Director, Detail Clothing says, “Gradually, we will cover these areas as well. In India MBOs are preferred to EBOs. We use C&F agents to distribute our products. We are present in 300 MBOs and our next step would be moving in Large Format Stores. We have already started working on it. We will compare the terms and conditions and then settle with them. We have initiated talks with Lifestyle, Pantaloon and Central.” As of now, the company has three exclusive brand outlets in Kolhapur, Nasik and Sangli in Maharashtra. “We will gradually open more EBOs. We plan to start two or three EBOs a year,” Tulsiyan adds.
It’s targeted at men between 20 to 40 years of age and those who always want to try on the latest in fashion. The denim range from Texas has various fits. It has pencil fit or narrow fit and fancy denims have whiskers, scrapings, and sprays. As Tulsiyan explains, “We have all sort of fancy and basic washes with variations in the blue color. Denim as a garment has evolved over the years in terms of washes and styles. Young people love fancy denim, while older people stick to basic, so we have both the options. Cotton trousers have low demand but should grow in future.” The brand also makes cotton trousers and shirts. “Our designs are constantly evolving. To stay in the market, it’s essential to keep doing something fresh. So our products keep evolving,” he opines.