The Collective attracting customers with top brands

The Collective, an international multi brand lifestyle retail concept and a business arm of Madura Garments Lifestyle Retail, is currently on a mission to bring together the best of global fashion brands and international trends to be on par with

other international retailers like Lane Crawford, Harvey Nichols and Barneys. They also plan on consolidating their position in the premium women’s segment especially in the area of accessories with the launch of luxury brands -- Vivienne Westwood and Missoni -- in India in the next fashion season. The company is also likely to make an investment of about Rs 40 crores next year on expansion in order to become the most preferred retailer in the super premium/luxury segment.

“Nearly 60 per cent of our customers are women, so we feel the need to bring in new brands and enhance our offerings for them. We have also launched eight new brands this year which includes Polo Ralph Lauren , Boss Green , Boss Orange , Elvis Jesus , Ganesh , D&G and Lagerfeld in Men’s. We have also introduced in Delhi with a range of interesting brands like Juicy Couture , Love Moschino, J Brand , True Religion  to name a few,” says Ram Iyer, Chief Operating Officer of Madura Garments Lifestyle Retail.

“Most of the brands offered at The Collective are available internationally in stores like Harvey Nichols , Barneys , Lane Crawford, Harrods and Selfridges. However, The Collective offers the convenience to shop for the customers in India. More so we can do all the alterations and we also have a valet service, which drops the garments at the customer’s home. We also aim to offer competitive pricing by keeping the prices at par or a maximum of 10 per cent differential vis-à-vis the competitive markets in Dubai, Hong Kong and Singapore,” he adds.

The Collective also offers made- to-measure service from two leading brands Rafelle Caruso from Italy with a sartorial Italian expression and Richard James, Savile Row which is known for British  fashion elegance with a twist. It will also be soon introducing Armani Collezioni Su Misura in November this year. The retail outlet is well-known for its made-to-measure suits, which are stitched in Italy for Savile Row, London depending on the brand -- taking just six weeks from the date of order. Another attraction is its beauty and grooming solutions for both men and women in collaboration with Jean Claude Biguine of Paris and a range of grooming products like Anthony Logistics, Art of Shaving and Jack Black which are available exclusively at this store. It also has a special dry cleaning services with the concept of take ‘care of what you wear’ which is extremely popular with its well-groomed customers.

Madura Garments Lifestyle Retail currently operates three stores under The Collective banner, one each in Mumbai, New Delhi and Bangalore all of which are growing steadily. The Bangalore store grew by 30 per cent or more over last year. Brands such as Armani Collezioni, Adriano Goldschmeid, Duchamp, Fred Perry, Hackett, Hugo Boss, Kenneth Cole, Ted Baker, True Religion and Versace Collection are available here. The stores also sell accessories, including watches, cufflinks, shoes, etc, giving its upscale clientele a complete shopping experience under one roof.

Madura Garments, a division of Aditya Birla Nuvo is growing from strength to strength. What started out as its wardrobe brand strategy with popular and now well established menswear brands like Louis Philippe, Van Heusen, Allen Solly and Peter England has transformed into a lifestyle brand strategy. Madura Garments currently is also the licensed Indian distributor for trendy couture brand Esprit, which it retails through exclusive brand outlets.