Aiming to be a strong lifestyle brand by 2020, Theme Nice n Easy from Silver Crest Clothing is now looking at opening exclusive stores in south India. The brand launched in 1995, it has been focusing on expanding capacities and spreading wings through LFS and MBOs across India. “Known as the largest manufacturer of fine tailored clothing in South Asia, we started with our first manufacturing unit in Attibele, Bangalore and produced 5,000 jackets per year. Today, we make 3.9 million garments in a year. Our modern state of the art infrastructure and rigorous pursuit of quality makes us a sophisticated value creator,” explains Shivani De, Senior Manager (Product & Design), Silver Crest Clothing.
Elaborating on the brand’s, USP, she further adds that Theme Nice n Easy has international exposure and always offers the best in terms of fabric, trims, designing and styling. “Our aim is to provide a quality garment that satisfies our customers’ requirements and expectations the first time and every time. Our goal is to satisfy our customers’ expectations, be it through timely delivery, providing the best value, efficiency, effective and courteous service; or superior quality and reliability of our garments,” she adds.
Over the years, the brand has transformed from being a formal suit brand to include a range befit for all occasions. Its range have the season’s latest designs, be it trendy evening wear jackets, business suits, wedding suits collections, tuxedos, bandhgala jackets and suits, great sport coats, tweeds, gilets, special occasion suits, shirts and accessories. As De says, “We come out with two to three new collections every season. Apart from these some collections which cater to business and wedding customers continue every season.”
The collection is sold through various large format stores and specialty suit stores across India. Theme Nice ‘n Easy is available at Shoppers Stop, Lifestyle, Central, Brand factory, Globus and Megamart apart from all leading MBOs pan India. “With one store in Chennai, we are looking at opening our own EBOs in metros in south at the moment,” De opines.