As a vibrant fashion brand for the premium consumer, ITC’s Wills Lifestyle has launched its new autumn/winter 2010 collection. And it’s in keeping with its reputation of showcasing a complete fashion wardrobe in its various collections over changing seasons. It displays an array of avant-garde styles in harmony with the global fashion mood marked by a stylish interplay of various textured patterns and weaves on ensembles. Their nationwide chain of specialty stores has included the autumn/winter theme in most of its collections comprising of Wills Signature Designer wear, Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and fashion accessories for both men and women.
The Wills Classic collection for men pays homage to the grandeur of the season with rich fabrics such as Marino wool, premium Egyptian cotton and Beaver Mélange amongst others. In deep shades to suit the sobriety of the season, this range offers colors such as maroon, deep purple, medieval blue, cappuccino, peacock green and teal. Incorporating the international runway trends such as the slim collars, V necks and chiseled cuffs, this line favors a minimalistic sleek look with the Luxuria collection which uses fine Italian fabrics, trims, mother of pearl buttons and German threads and other detailing. The Wills Classic collection for women includes soft romantic pastel hues of pinks and whites. With different versions of checks and stripes in shirts, Wills Classic range also consists of newer style elements with feminine and elegant tops.
The new Wills Sport line for men showcases designs inspired by the English heritage infused into a sporty look and contemporary blend of fabrics. A dazzling gamut of colors ranging from black and blues along with a dedicated collection in denims in stylish mix palette comprising of forest greens twilight blues and browns with an array of checks round up the sports collection. The women’s collection displays design elements such as trims, lace and crochet lend a softer touch to the garments but structures and elements such as chunky knits, cables and ruffles give the collection a slightly rugged dimension. Inspired partly by the countryside look, it also features jackets in slim fits woolen tops and dresses, slim fit denims, tights and leggings.
The Clublife range for men comprises of fabrics such as cotton and linen blends, producing a softer look with less rigid construction. Reversible fabrics have been used for shirts to add a unique style to each garment in colors such as burgundy, olive, purple and grey’s with a touch of shine. The women’s collection displays the romance of frills layered into structures and satins where the construction remains soft keeping in with the theme.
The coveted Signature line which showcases the creations of some of India’s biggest designers will find many takers among the well-heeled clientele. This fall/winter features ensembles from JJ Valaya, Namrata Joshipura, Satya Paul, Ranna Gill, Bian by Gia P Fleming, Rohit Bal, Rohit Gandhi and Rahul Khanna and Rajesh Pratap Singh. And last but not the least is the accessories line-up such as ties, belts, bags, stoles, scarves, shoes that will accentuate the new collection.
Currently there are 55 Wills Lifestyle stores in 30 cities across the country. The brand is making rapid strides in terms of expansion while doubling the number of stores over the next three years.