Desi Boyz line unveiled

Friday, 18 November 2011
Shoppers Stop has launched a collection inspired by the latest Bollywood flick ‘Desi Boyz’. The clothing line was unveiled by the film’s main lead Akshay Kumar, John Abraham, Deepika Padukone and Chitrangada Singh. Shoppers Stop’s exclusive brand Life will present the ‘Desi Boyz’ apparel line at all Shoppers Stop stores in India.

The youthful, vibrant and trendy designs apt to attract the youth reflects Shoppers Stop’s popular youth brand Life. The collection includes hot shorts, cargo shorts, full-length pants with baggy pockets, hooded t-shirts, jackets, funky printed tees and bold coloured tees with Desi Boyz logo by brand Life. The collection is similar to what the stares have worn in the movie. Desi Boyz’ represents Bollywood fashion at its funky best.

Shoppers Stop is known to create the style statement depending on the aspirations of their valued customers. The retailer has also followed the similar trend creating collections based upon films even in the past and they received a huge response to the exclusive apparel lines inspired by successful films such as Om Shanti Om, Love Aaj Kal, Karthik Calling Karthik and Break ke Baad.





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